CAM-536
An empty corridor twenty metres from a packed wing
A weekday evening, seen from the upper floor. The escalator cuts the frame in two. On the left, a gallery with a gleaming floor and eight people along the whole stretch; on the right, a wing with full tables, queues at the counters and a stream of people that never stops. At the far left is the mouth leading to the car park. IRIS measures anonymous journeys: how many come in through each access, where they change floor, which wing they stay in and for how long.
Turn on IRIS Vision
AI-generated image
What IRIS understands
What it recognises in this scene
- cold corridor
- busy wing
- escalator
- access from the car park
- group in the cold corridor
- information totem
- lit unit with no customers
What this camera gives back
Nobody gets an alert here. Here you get numbers.
- 90 / hPeople per hour in the cold corridor
- 740 / h+60People per hour in the busy wing
- 1 260 / hFloor changes per hour
- 480 / hEntries per hour from the car park
- 2 minAverage time in the cold corridor
- 11 minAverage time in the busy wing
The figures on this screen are an example from the illustration, not any client's measurement.
How the counting works
Counting is not something you ask for. You draw a line.
There are two lines and two zones here. One line sits at the car park mouth and another at the foot of the escalator: whatever crosses them is added, with the direction it was going. The two zones are painted over the two corridors and say how many people are inside and how long they stay. The journey comes from chaining those steps together, always anonymously and in aggregate: IRIS does not follow a person around the centre, it adds up nameless trips. A line does not fit in a sentence: it is drawn on the image, and that is why January can be compared with June.
- line at the car park mouth · Counting line
- line at the foot of the escalator · Counting line
- cold corridor zone · Dwell zone
- busy wing zone · Dwell zone
And also, one rule
You decide once. IRIS applies it always.
If
footfall in the cold corridor drops below what is normal for that day and hour
Then
- send the figure to the leasing lead with both wings side by side
- keep the comparison ready for the monthly report
- warn the campaigns team before they decide where the next activation goes
The instruction that set it up«Tell me each week how many people go down the left corridor compared with the right wing.»
What changes
What changes for operations, for asset management and for security
A corridor like that is not fixed with more signage. It is fixed by changing what sits at the end of it: bringing there the activity people are looking for, moving an access, putting the next event on the cold side instead of the one that is already full. For that you need to know the right wing takes eight times more people than the left, and to know it the same way every month. With that comparison on the table, talking to a tenant on the cold side stops being an argument and becomes arithmetic.
What people usually ask
Does IRIS follow each visitor around the centre?
No. IRIS does not recognise faces and does not tie one person's movements to a name. What it does is count bodies at each line and each zone, and add those crossings up into anonymous, aggregated journeys: how many go from the car park to the food court, how many change floor. The result is a map of where people go, not a file on anyone. If someone asks to follow one particular person, this camera is not the tool for it.
Why isn't counting the entrance enough?
Because the entrance tells you how many came and nothing else. IRIS also tells you where they came in, where they stayed and which areas they avoided. Two days with the same door figure can have the left wing dead on one and full on the other, and that difference is exactly what changes decisions: where the campaign goes, which corridor needs a different activity, what rent each stretch can carry.
What about the shop signs visible in the image?
They are not used at all. IRIS measures footfall through corridors and zones drawn on the floor; it does not read signs and does not need to know what occupies each unit. Stretches are identified by their position on the centre's own floor plan. If the tenant changes tomorrow, the measurement stays the same and the historical series does not break.
Other cameras
- CAM-535 · How many people come in through each door, and when
- CAM-537 · Before, during and after: what the campaign actually brought in
- CAM-538 · Eighteen hundred walk past and two hundred stop
- CAM-539 · The ground floor packed and the upper walkway deserted
- CAM-540 · How many get out of the car and which door they end up using
- CAM-541 · The queue is not moving and there are barely any free tables left
Every simulation
Emergency gear blocked
Tell me if something blocks an exit, an emergency shower or a fire lane, or if the equipment is not where it belongs.
- The sentence
- Where it applies
- What it finds
- The same rule
Next step
How long does it take to find a hand played two hours ago?
12 cases: 9 raise an alert when something happens and 3 only measure. You see each image as it is, and then with what IRIS understands on top.
What does a shopping centre see beyond the visitor count?
12 cases: 4 raise an alert when something happens and 8 only measure. You see each image as it is, and then with what IRIS understands on top.
And the best part
A recollection cannot be checked.A number can, and it comes out the same every day.
The number does not depend on who was on shift or how they remember it. It is measured the same way every day, and that is why people counting is certified by the Centro Español de Metrología.
Tell us your problem and we will say whether IRIS understands it, or not yet.
We reply the same working day.