CAM-80
The store doorway
The doorway of a clothing store seen from inside, looking out at the street: both glass doors wide open, a dark mat on the threshold and afternoon sun falling across the tiled floor. Someone with a bag in their hand is coming in through the middle, another person is heading out toward the street and a customer is walking to the door from inside; along the sides, mannequins, rails of colored shirts and a display table with handbags. Outside on the sidewalk, people walk past without coming in. IRIS counts those who cross the doorway, those who pass without entering and how long each one stays, and estimates the age-band and sex split of the group; it does not identify anyone.
Turn on IRIS Vision
AI-generated image
What IRIS understands
What it recognizes in this scene
- open doorway
- coming in
- going out
- shopper inside
- walking past
What this camera gives back
Nobody gets an alert here. Here you get numbers.
- 412+38Entries today
- 3 140Walk past
- 13 / 100Come in per 100 who pass
- 14Inside right now
- 11 min+2 minAverage time inside
- 18:00 – 19:00Peak hour
The figures on this screen are an example from the illustration, not any client’s measurement.
IRIS incorporates NeuralPax, a separate license approved by the Centro Español de Metrología — Spain’s national metrology institute — for people counting, occupancy and crowd-flow control. That the figure is right is guaranteed by a third party, not by us: the occupancy figure you show is measured and approved, not estimated. The approval covers that measurement — counting people — not the whole product. That approval is Spanish and it isn’t equivalent to any U.S. certification: we say so up front and not at the end.
The series, not one figure
One number says nothing. A curve does.
Who comes in and who walks past
- Come in
- Pass without coming in
| Slot | Come in | Pass without coming in |
|---|---|---|
| 06 | 12 | 140 |
| 08 | 38 | 320 |
| 10 | 61 | 470 |
| 12 | 74 | 560 |
| 14 | 52 | 430 |
| 16 | 44 | 380 |
| 18 | 88 | 690 |
| 20 | 63 | 520 |
| 22 | 19 | 180 |
Estimated split by age and sex
- Women
- Men
| Slot | Women | Men |
|---|---|---|
| Under 25 | 14% | 9% |
| 25 to 40 | 22% | 15% |
| 40 to 60 | 17% | 11% |
| Over 60 | 8% | 4% |
How long the people who come in stay
- Minutes inside
| Slot | Minutes inside |
|---|---|
| 06 | 6 min |
| 08 | 8 min |
| 10 | 11 min |
| 12 | 13 min |
| 14 | 9 min |
| 16 | 10 min |
| 18 | 15 min |
| 20 | 12 min |
| 22 | 5 min |
The figures on this screen are an example from the illustration, not any client’s measurement.
How the counting works
Counting isn’t something you ask for. You draw a line.
There are two lines and one area here, and all three are drawn onto the image. The first line crosses the threshold: whoever passes it inward is an entry, whoever passes it outward is an exit, and the difference gives you how many people are in the store at any moment. The second line runs along the sidewalk, in front of the window, and counts those who walk past without coming in. The area covers the mat and the first few feet of the floor, and measures how long the people who come in stay. None of this is asked for in words: asking in plain language is for finding things and for describing a situation, but counting needs to know exactly where the line runs and in which direction, and only a stroke drawn onto the image settles that. That’s why Tuesday’s figure and Saturday’s are measured the same way, and why the number is repeatable and auditable.
- doorway line · Counting line
- sidewalk line · Counting line
- entrance area · Dwell zone
What changes
What changes for whoever runs the store
The store manager decides Saturday’s shift by how the supervisor feels about it, and the window display gets argued over with opinions. The door line gives him how many people really come in and at what hour, and the sidewalk line tells him how many walked past and didn’t come in: if three thousand go past and four hundred come in, the conversation stops being about what sells inside and becomes about the window. The entrance area adds how long the people who come in stay, which is what separates a store people walk through from a store people look around in. The split by age band and sex is a group estimate with its own margin: it’s there to decide the range, the window and the shift roster, and it isn’t for anything to do with one particular person. And in case anyone asks, which they will: no face is recognized here and nobody’s identity is stored. People counting is approved by the Centro Español de Metrología, Spain’s national metrology institute, so the figure has been verified by an independent third party and not by us; the numbers on the illustration are an example, not any store’s measurement. The approval is Spanish. It doesn’t stand in for a U.S. certification, and we don’t present it as one.
What people usually ask
Does IRIS know the age or sex of the people who come in?
No. IRIS estimates which age band and which category a person resembles from their appearance and their silhouette, and that’s a group estimate with its own margin, not a fact about a person: it doesn’t know anyone’s age. It recognizes no faces, compares them against no database, stores nobody’s identity, does not follow a person from one visit to the next or from one store to another, and is not cross-referenced with the loyalty scheme or the receipt. What comes out is the split of a group — “of those who came in this afternoon, this many in every hundred looked like this age band” — and no record of any individual comes out at all. It’s there to decide the range, the window and the shift roster, and it must not be used for anything to do with one particular person. In a real deployment this also needs its own legal basis and a visible sign at the door, in all eight markets where we work; that’s signed off by the organization installing the camera, not by us.
What’s the point of counting people who walk past and don’t come in?
To know whether the problem is inside or in the window. The door line says how many came in; the sidewalk line says how many had the chance to. If three thousand walk past and four hundred come in, the conversation stops being about what sells inside: the window, the sign and the opening hour become decisions with a number behind them, and the week of the new display can be compared with the week before. Without that second line you only know what you already knew, that it was a quiet day, but not whether few people came in or whether nobody was walking down the street that day.
Who guarantees that the people count is correct?
An independent third party. IRIS people counting is approved by the Centro Español de Metrología, Spain’s national metrology institute, meaning the measurement has been verified by an outside body and not by us, and at a store doorway — which is where occupancy gets counted — that’s exactly the guarantee you need. The scope is worth stating precisely, because stretching it would be a lie: that approval covers people counting, not the whole product, and it doesn’t cover the age-band or sex estimate, which is a different thing and isn’t approved. On top of that, the line is drawn onto the image: anyone can see where it’s and why the figure came out as it did. The approval is Spanish. It doesn’t stand in for a U.S. certification, and we don’t present it as one.
A different case every time
Watch what happens. Then watch what IRIS does with it.
Not a recorded video and not a drawing: it’s a summary of the real tool, with a different case each time round. The whole tool doesn’t fit in a box.
- Checks the whole system
- Flags what is failing
- Puts it on one screen
Next step
What if the outage doesn’t start with an attack?
13 cases, and in every one of them IRIS raises an alert when something happens. You see each image as it is, and then with what it understands on top.
And who watches the cameras?
34 cases, and in every one of them IRIS raises an alert when something happens. You see each image as it is, and then with what it understands on top.
And the best part
You have cameras to spare.What you run out of is eyes to watch them.
One person can follow two or three screens. Nobody can follow forty. IRIS watches them all and speaks up when someone needs to decide.
Tell us your problem and we’ll say whether IRIS understands it, or not yet.
A person answers, the same working day.