CAM-535
How many people come in through each door, and when
Saturday afternoon. The entrance plaza has two doors: the big glazed one, two floors high, and a smaller one on the left. The big one takes a steady stream that never breaks; the small one takes the odd person. A family crosses the plaza, a couple arrives at the corner and someone is resting on the planter bench. IRIS counts how many people cross each door, at what time, and how many are on the plaza at any moment. It counts bodies, not people with names: it recognizes no faces.
Turn on IRIS Vision
AI-generated image
What IRIS understands
What it recognizes in this scene
- main entrance
- side entrance
- flow coming in through the main door
- family crossing the plaza
- couple coming in
- person sitting on the bench
- crosswalk without going in
What this camera gives back
Nobody gets an alert here. Here you get numbers.
- 3 140+280Entries through the main door
- 860Entries through the side door
- 4 000People counted today
- 620 / hPeople per hour right now
- 18:00 – 19:00Busiest hour of the day
- 19:12Last updated
The figures on this screen are an example from the illustration, not any client’s measurement.
IRIS incorporates NeuralPax, a separate license approved by the Centro Español de Metrología — Spain’s national metrology institute — for people counting, occupancy and crowd-flow control. That the figure is right is guaranteed by a third party, not by us: the occupancy figure you show is measured and approved, not estimated. The approval covers that measurement — counting people — not the whole product. That approval is Spanish and it isn’t equivalent to any U.S. certification: we say so up front and not at the end.
How the counting works
Counting isn’t something you ask for. You draw a line.
There’s a line drawn on the threshold of each door: cross it inward and you’re added, cross it outward and you’re taken off. And there’s a zone painted over the whole plaza, telling you how many people are standing outside the center and how long they stay. Neither the line nor the zone is asked for in words: they’re drawn once on the image and there they stay, so a Tuesday and a Saturday are measured the same way. Counting people is the only measurement we hold approved by the Centro Español de Metrología, Spain’s national metrology institute, and it is done by NeuralPax, an independent license that sits inside IRIS. We don’t claim the accuracy. We certify it. That approval is Spanish and it isn’t equivalent to any U.S. certification: we say so up front and not at the end.
- line on the main entrance threshold · Counting line
- line on the side entrance threshold · Counting line
- entrance plaza zone · Dwell zone
And also, one rule
You decide once. IRIS applies it always.
If
a door stops adding entries during opening hours
Then
- alert the operations lead with the door and the time it stopped counting
- save the video of that minute so you can see whether the door is shut or broken
- flag that slot in the report so the day’s count is not short without explanation
The instruction that set it up«Tell me if one of the two doors stops adding people while the center is open.»
What changes
What changes for operations, for asset management and for security
This number isn’t an alarm: it’s the value of the center written down. With the curve per door and per hour, the operations manager decides opening times, where to put cleaning and security staff and which entrance needs fixing. The asset manager uses it for something else: to sit down and negotiate a rent with the figure in front of them instead of an estimate. And when someone asks where the number comes from, the answer is a line drawn on the image and a certified measurement, not somebody’s arithmetic.
What people usually ask
Is this number good enough to negotiate a rent?
Yes, and that’s what it is used for most. Counting people is the only measurement we hold approved by the Centro Español de Metrología, Spain’s national metrology institute, and it is done by NeuralPax, an independent license that sits inside IRIS. That means the figure is verified by a third party, not by us, and it holds up in front of whoever has to review it. Everything else IRIS does doesn’t carry that certification, and we don’t present it as if it did. That approval is Spanish and it isn’t equivalent to any U.S. certification: we say so up front and not at the end.
Does IRIS know who comes through the door?
No. IRIS does not recognize faces, does not compare them against any database and does not follow anyone around the center. It counts bodies crossing a line and bodies inside a drawn zone. It knows three thousand one hundred and forty people have come in through the big door; it does not know who any of them are, and it does not need to in order to give the figure.
Why isn’t the visitor figure we already have enough?
Because a visitor count tells you how many people came, and that’s all. IRIS also tells you where they came in, where they stayed and which areas they avoided. The first gives you a report; the second changes where a campaign goes, what time you open and what a unit is worth. Same center, two very different levels of detail.
Other cameras
- CAM-536 · An empty hallway sixty feet from a packed wing
- CAM-537 · Before, during and after: what the campaign actually brought in
- CAM-538 · Eighteen hundred walk past and two hundred stop
- CAM-539 · The ground floor packed and the upper walkway deserted
- CAM-540 · How many get out of the car and which door they end up using
- CAM-541 · The line isn’t moving and there are barely any free tables left
See it for yourself
Watch what happens. Then watch what IRIS does with it.
Not a recorded video and not a drawing: it’s a summary of the real tool, with a different case each time round. The whole tool doesn’t fit in a box.
- The rule gets built
- It goes to every camera
- Published, it watches alone
- And then it fires
Next step
What if the outage doesn’t start with an attack?
13 cases, and in every one of them IRIS raises an alert when something happens. You see each image as it is, and then with what it understands on top.
And who watches the cameras?
34 cases, and in every one of them IRIS raises an alert when something happens. You see each image as it is, and then with what it understands on top.
And the best part
What happens in the small hoursdoesn’t have to wait for the morning report.
IRIS understands it there and then and tells whoever is on call, with the camera and the time. The next day there is nothing to reconstruct: it’s already written down.
Tell us your problem and we’ll say whether IRIS understands it, or not yet.
A person answers, the same working day.