CAM-43
Pedestrian shopping street
A pedestrian shopping street at its busiest: people walking both ways, store windows on one side and, on the right, a café patio with almost every table taken.
Turn on IRIS Vision
AI-generated image
What IRIS understands
What it recognizes in this scene
- pedestrian
- group
- patio
- storefront
What this camera gives back
Nobody gets an alert here. Here you get numbers.
- 1.260People per hour
- 14.380+9%Total today
- 19:00Peak hour
- 54% / 46%Estimated split
- 11 minAverage dwell
- 32Patio occupancy
The figures on this screen are an example from the illustration, not any client’s measurement.
IRIS incorporates NeuralPax, a separate license approved by the Centro Español de Metrología — Spain’s national metrology institute — for people counting, occupancy and crowd-flow control. That the figure is right is guaranteed by a third party, not by us: the occupancy figure you show is measured and approved, not estimated. The approval covers that measurement — counting people — not the whole product. That approval is Spanish and it isn’t equivalent to any U.S. certification: we say so up front and not at the end.
The series, not one figure
One number says nothing. A curve does.
People by time slot
- People walking past
| Slot | People walking past |
|---|---|
| 06 | 180 |
| 08 | 620 |
| 10 | 1040 |
| 12 | 1260 |
| 14 | 980 |
| 16 | 870 |
| 18 | 1180 |
| 20 | 1420 |
| 22 | 640 |
Patio seats taken
- Patio seats taken
| Slot | Patio seats taken |
|---|---|
| 06 | 2 |
| 08 | 9 |
| 10 | 18 |
| 12 | 31 |
| 14 | 26 |
| 16 | 14 |
| 18 | 22 |
| 20 | 32 |
| 22 | 17 |
The figures on this screen are an example from the illustration, not any client’s measurement.
How the counting works
Counting isn’t something you ask for. You draw a line.
One line crosses the street from side to side and one area is painted over the patio. The line adds up every person who passes, in each direction; the area measures how many are seated and how long they stay. Both are drawn onto the image, because “right here” can’t be written in a sentence. Once they’re traced, today’s number can be compared with the same day last year.
- foot traffic line · Counting line
- patio area · Dwell zone
What changes
What changes for whoever runs the city
Thursday evening, a meeting at the town hall. The traders’ association says fewer people come through than before; the city’s town-center officer says the pedestrianization has worked. Both are talking from memory, and the meeting ends like the last one. With the line in place there’s an hourly figure: how many people go past, when the peak hour is and whether the Saturday market or the Christmas campaign really brought people in or only moved them somewhere else. From then on both sides argue with the same number in front of them and decide where the next event goes. The figure is aggregate: it counts how many pass, not who passes.
What people usually ask
Does the age and gender split identify people?
No, the split by sex and age does not identify anyone: it is an estimate based on appearance, aggregated and anonymous. IRIS does not read faces, does not compare against any database and does not store who anyone is: it only adds up how many people pass and splits them into rough bands. What comes out is a statistic about the group — “a few more young people this afternoon” — never a record of one individual. And if the city would rather not have that split at all, it is turned off: the total count keeps working exactly the same.
Does IRIS count the same person twice if they walk up and back?
IRIS counts every crossing of the line, so someone who walks up and back adds two, one in each direction. That’s why the figure is shown split by direction: you see the real flow rather than an inflated number. If what you want is an estimate of distinct people, that’s a different calculation and it is agreed beforehand, because it doesn’t come out of the same line.
Is this figure any use when negotiating the rent on a store?
Foot traffic by the hour is one of the figures used to value a retail unit, and here it comes measured and repeatable instead of estimated. What IRIS gives you is how many people go past the door and at what times, not how many come in or how many buy: that happens inside the store and is measured with another camera and another line. It’s worth not mixing the two when you negotiate.
Every simulation
On the edge of a drop
Tell me if someone steps to the edge of a drop with nothing holding them.
- The sentence
- Where it applies
- What it finds
- The same rule
Next step
Who is watching a whole quay at three in the morning?
14 cases: 13 raise an alert when something happens and one only measures. You see each image as it is, and then with what IRIS understands on top.
Who is watching the cameras of a whole branch network?
13 cases: 12 raise an alert when something happens and one only measures. You see each image as it is, and then with what IRIS understands on top.
And the best part
No building work, no trenches, no new cabling:the cameras are already up and already looking.
What changes is what happens to the picture. It used to be stored and never seen; now it’s understood while it happens, on the same equipment you bought years ago.
Tell us your problem and we’ll say whether IRIS understands it, or not yet.
A person answers, the same working day.